An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialize in bringing traffic and customers to the company.
While there are a number of specific areas of marketing an MBA in marketing doesn’t limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
At SBS Swiss Business School, we aim to build capability for success. Therefore, participants are encouraged throughout the program to apply their acquired learning to contexts within their own organisation. This ensures, concepts and theory acquired during the program are easily transferred back into your workplace, enabling you to graduate with practical knowledge and skills essential for significant leadership roles across various organisational types.
|Course ID||Course Title|
|MKT 501||Marketing Management|
|ACC 505||Accounting Skills|
|MGT 535||Organizational Behaviour / Leadership|
|FIN 501||Financial Management|
|MGT 501||Operations Management / Project Management|
|COM 507||Communication and Negotiation Skills|
|ECO 502||Managerial Economics|
|MKT 605||International Marketing|
|MIS 501||Management Information Systems|
|MKT 515||Buyer Behavior|
|MKT 705||Services Marketing|